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Our story

We are the new face of Chinese streetwear.

Pushing boundaries

Our platform is a curated showcase of China’s most exciting and boundary-pushing streetwear brands. We believe fashion is more than just what you wear—it’s a statement, a movement, and a reflection of culture in motion.

China's New Wave Streetwear Icon: Mason Prince

Immersive shopping

Physical retail in China’s streetwear scene is evolving into immersive, community-driven experiences that go far beyond traditional shopping.

Cultural landmarks

Mason Prince’s stores are strategically located in culturally significant areas, reinforcing the brand’s commitment to blending local heritage with contemporary streetwear culture

Historical elements

Blending classical Oriental aesthetics with contemporary design to create a social retail space, the store is conceived as a cultural hub, inviting visitors to experience a dialogue between tradition and modernity while engaging with Mason Prince’s avant-garde fashion.

Rewriting the rules

Every piece in our collection is handpicked from the underground scenes of Shanghai, Beijing, and Guangzhou. We champion designers who are rewriting the rules of fast fashion—bold, original, and unapologetically authentic.

Welcome to the revolution.

Here, you’ll find limited-edition drops, exclusive collaborations, and the freshest releases from China’s next-gen creators. We’re not just a store. We’re a community for those who live and breathe street culture.

Premium materials

at a fraction of the cost.

Not just on trend

but also ahead of it.

Crafted with precision

in state-of-the-art factories that manufacture for some of the world’s most recognized fashion names.

Premium materials

at a fraction of the cost.

Not just on trend

but also ahead of it.

Crafted with precision

in state-of-the-art factories that manufacture for some of the world’s most recognized fashion names.

Next-gen factories

China has long been recognized as the global powerhouse for apparel manufacturing, producing nearly 60% of the world’s clothing. This reputation is built on a foundation of advanced technology, deep expertise, and an unmatched supply chain network.