MASONPRINCE

Three siblings from Shenzhen built what they call a “classless fashion collective.” Founded by Qiusen, Qiumu, and Qiulin Zhou, MASONPRINCE rejects the premise that clothes should signal status. A decade in, the result is a full catalog that runs on one thread: retro-futuristic silhouettes grounded in workwear and military utility, finished with hardware that makes it unmistakably theirs.

The references span decades without settling in one. Vintage sportswear sits next to military construction. Racing graphics share space with collegiate crests. Their flagship store — a restored 1931 colonial mansion in Guangzhou’s Dongshankou neighborhood — tells you everything about how they approach design: repurpose what already exists, don’t preserve it.

Racing coach jackets to vintage band tees. Distressed cargo pants to reversible blousons. The catalog has actual range without losing coherence — MASONPRINCE hardware and patchwork detailing surface across every category. It’s recognizable without being repetitive.